Creative Direction / Video Production

“What You've Become”

Song Release Campaign

Overview

For the song "What You’ve Become" by See This Through, I led a creative campaign that included album artwork, a music video, a lyric video, a visualizer video, and a teaser trailer. Each piece was crafted to reflect the song’s tone and message, creating a cohesive and visually engaging experience for fans.

Challenges

The major challenge for this project was working with limited resources and budget. Despite these constraints, I had to ensure that every content met high creative and production standards while staying true to the band’s vision.

Process

I oversaw the art direction for the album artwork, collaborating to deliver a design that captured the song's essence. I took on every step of production for the video elements, including shooting, editing, and designing the music video, lyric video, visualizer video, and teaser trailer. I delivered a polished and impactful campaign on a tight budget by leaning into creative problem-solving and resourceful techniques.

Tools used

Adobe Creative Suite (Premiere Pro, After Effects, Audition, Media Encoder, Photoshop, Illustrator), Reaper, Miro, Keynote, Canon R

Collaborators

See This Through (client), Photographer

Tasks Performed

Scriptwriting, Directing, Producing, Shooting, Motion Graphics Design and Animation, Video Editing, Compositing, Color Grading, Sound Design, Audio Mixing, Art Direction for Album Art and Photography, Client Collaboration