creative direction / Video Production

Voyager® AIO

Teaser Commercial

Overview

This teaser video for the Voyager All-In-One (AIO) system highlighted the disparity in safety technology between consumer vehicles and commercial vehicles. The ad followed a driver’s journey to work, showcasing advanced safety features in their personal car, only to contrast it with the lack of similar features in their commercial truck—despite the higher risks and valuable cargo involved.

Challenges

The challenge was crafting a relatable yet thought-provoking narrative that underscored the need for the Voyager AIO system. Additionally, after the initial video’s launch, creating alternate endings for different vehicle types required balancing consistency with tailored messaging for specific audiences.

Process

I took charge of the entire production, from scripting and storyboarding to directing, shooting, and editing. After completing the primary version, I expanded the project by filming additional endings tailored to various commercial vehicle segments, ensuring the ad spoke directly to diverse audiences in the industry.

Tools used

Adobe Creative Suite (Premiere Pro, After Effects, Audition, Media Encoder), Reaper

Collaborators

Marketing Director, Marketing Coordinator

Tasks Performed

Scriptwriting, Directing, Producing, Motion Graphics Design and Animation, Video Editing, Compositing, Color Grading, Voiceover Performance and Recording, Sound Design, Audio Mixing

Alternate Endings

With the success and approval of the original teaser commercial, the client asked for two additional endings showing the character entering commercial vehicles of different subcategories. This aimed to target specific client categories within the commercial vehicle industry.