Creative Direction / Web Design & Development

Klipsch Adventure

Website

Overview

I redesigned the Klipsch Marine website, which transitioned mid-project to Klipsch Adventure. The goal was to align the site’s look and feel with the main Klipsch brand website for a seamless user experience. The new site also introduced eCommerce functionality, creating a new path-to-purchase and revenue stream that didn’t exist before.

Challenges

Balancing the redesign with the ongoing name transition required careful planning to maintain consistency and clarity for users. Additionally, integrating eCommerce functionality while preserving a cohesive design between sales-driven and content-driven pages posed a unique challenge.

Process

I designed and prototyped the site in Adobe XD before building out the content-driven pages using the Divi WordPress Theme Builder. The eCommerce pages were developed by a third-party agency, but I ensured a consistent experience across the entire site. The result was a polished, modern website that reflected the Klipsch brand’s identity, improved user experience, and introduced a valuable new path-to-purchase for customers.

Tools used

Adobe Creative Suite (XD, Photoshop, Illustrator), Divi WordPress Theme Builder, HTML, CSS

Collaborators

Marketing Director, Third-Party Agency

Tasks Performed

Graphic Design, UI/UX Design, Wireframing & Prototyping, Website Building using WordPress Theme Builder (Divi)

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