Creative Direction / Web Design & Development
Klipsch Adventure
Website
Overview
I redesigned the Klipsch Marine website, which transitioned mid-project to Klipsch Adventure. The goal was to align the site’s look and feel with the main Klipsch brand website for a seamless user experience. The new site also introduced eCommerce functionality, creating a new path-to-purchase and revenue stream that didn’t exist before.
Challenges
Balancing the redesign with the ongoing name transition required careful planning to maintain consistency and clarity for users. Additionally, integrating eCommerce functionality while preserving a cohesive design between sales-driven and content-driven pages posed a unique challenge.
Process
I designed and prototyped the site in Adobe XD before building out the content-driven pages using the Divi WordPress Theme Builder. The eCommerce pages were developed by a third-party agency, but I ensured a consistent experience across the entire site. The result was a polished, modern website that reflected the Klipsch brand’s identity, improved user experience, and introduced a valuable new path-to-purchase for customers.
Tools used
Adobe Creative Suite (XD, Photoshop, Illustrator), Divi WordPress Theme Builder, HTML, CSS
Collaborators
Marketing Director, Third-Party Agency
Tasks Performed
Graphic Design, UI/UX Design, Wireframing & Prototyping, Website Building using WordPress Theme Builder (Divi)
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