creative direction / Video Production

iN·Command

Smart Trailering

Overview

Chevrolet and GMC integrated iN·Command functionality into their Silverado Heavy Duty and Sierra Heavy Duty trucks through Smart Trailering. This integration allowed users to control their RV systems directly via the vehicle’s infotainment system using Android Auto or Apple CarPlay in conjunction with the iN·Command and MyGMC mobile apps.

Challenges

The project required transforming pre-captured footage from Chevrolet and GMC into polished videos tailored for the Smart Trailering feature. This included creating custom graphical overlays and animations to demonstrate the system's functionality while ensuring a professional, cohesive final product.

Process

I re-edited the provided footage, adding custom animations and graphical overlays to showcase how Smart Trailering integrates with the vehicle’s infotainment system. I also procured, organized, and directed professional voice talent to deliver clear and engaging narration for each video. The result was a series of high-quality videos that effectively communicated the benefits and ease of use of iN·Command Smart Trailering.

Tools used

Adobe Creative Suite (Premiere Pro, After Effects, Audition, Media Encoder, Photoshop, Illustrator), Blender, Element 3D

Collaborators

VP RV Division, Marketing Director, PR Specialist, Professional Voice Talent

Tasks Performed

Directing, Producing, Motion Graphics Design and Animation, Video Editing, Audio Mixing

Smart Trailering Chevrolet

iN·Command was chosen by Chevrolet to bring smart trailer technology to the forefront of automotive innovation and into the driver's seat of the Next Generation Silverado Heavy Duty.

Smart Trailering GMC

iN·Command was chosen by GMC to bring smart trailer technology to the forefront of automotive innovation and into the driver's seat with the Next Generation Sierra Heavy Duty.